Category Archives: Food TV

The Dawn of Celebrity Chefs

(left to right) Clark Wolf, Jonathan Gold, Zoi Antonitsis, Joey Altman, and Scott Hocker

Restaurant consultant Clark Wolf remembers the pivotal moment when chefs were first transformed into celebrities in the San Francisco Bay Area. It was in the 1980s, when the visage of larger-than-life Chef Jeremiah Tower, of fabled Stars restaurant, graced a billboard advertisement for Dewar’s Scotch.

“That’s what started it in the Bay Area,” Wolf recalled. “Everyone thought, ‘How will Tower ever be taken seriously again?’ ”

He was. And the fame he garnered became the touchstone for stardom that legions of chefs after him coveted mercilessly. Nowadays, chefs are the new rock stars, the new reality TV idols, the ones groupies snap photos of, and seek autographs from. What has this era of celebrity chefs really resulted in? That was the intriguing topic earlier this week at a San Francisco Professional Food Society panel discussion at the new Miss Pearl’s Jam House in Oakland.

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Take Five With Joey Altman, On Life After TV’s “Bay Cafe”

Joey Altman's first cookbook

For the past nine years, Joey Altman has been a familiar face on TV as the host of KRON’s “Bay Cafe,” where he’s welcomed us into his home and into the kitchens of some of the region’s best restaurants.

Nine months ago, the award-winning show sadly went off the air, the victim of the dismal economy and the unfortunate lack of a major sponsor, Altman says.

Altman fans shouldn’t despair. The 44-year-old, long-time Bay Area chef has been busy for the past year, working as a consulting chef for the new incarnation of Miss Pearl’s Jam House in Oakland, which just opened in late August. Altman was the opening chef for the original Miss Pearl’s Jam House in San Francisco in 1989.

His first cookbook also was published this year: “Without Reservations” (John Wiley & Sons), which is filled with tips and recipes for cooking boldly flavored dishes at home.

I caught up with him recently to talk about life after TV, his disdain for TV dinners, and his favorite TV and music idols.

Q: I remember when “Bay Cafe” first aired. Would it be fair to say that you weren’t nearly as ease on TV as you are now?

A: I was horrid the first 200 shows. They’re unwatchable for me. I was just ‘on’ as opposed to ‘being.’ I’ll go on a show now, and I’ll see other people practice bullet points in front of a mirror. I can’t imagine doing that today. I don’t think about it anymore. I just ‘do.’

Q: Was it sad for you when “Bay Cafe” ended?

A: I was very sad. All of my life has been a series of 90-degree turns. It requires one door to close for another to open. I’m confident I’ll find something. I won’t sit at home and pick lint out of my belly button.

I love the diversity of my career. I’d like to do another cookbook, more consulting on restaurants, and to play with my band (the Back Burner Blues Band, made up of fellow Bay Area chefs), and to a business project that would give me some sort of equity.

Q: Would you like to open another restaurant of your own?

A: God forbid. Not with three young children at home. Knowing what it takes to really make a restaurant work, I don’t want to sacrifice that much in my life right now. As it is, I’m doing 16-hour days at Miss Pearl’s. I’ll be there a couple more months.

Caribbean grilled lamb skewers with long beans. Recipe follows at the end. (Photo by Frankie Frankeny)

Q: Is the new Miss Pearl’s similar to the original one?

A: The sensibilities of both are the same, but it’s really the evolution of the original as if it had continued to grow. The signature dishes are there and the funky drinks. We’re also embracing things that have come on the scene since then — sustainable and local. The cooking there isn’t trendy; there’s not a lot of sous vide or foams happening there. It’s just more sophisticated because the environment is more so than it was before. There are elements of whimsy there. It’s bold flavors that are really dynamic and evocative of island cooking with lots of chilies, ginger, and lime juice.

Q: If you could trade places with anyone on TV, who would it be?

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Want to be a TV Chef?

Who doesn’t these days, right?

Well, Silicon Valley’s KTEH-TV is looking for its next TV chef to star in its “Cooks with Garlic” live show. You have until Sept. 15 to apply. Send a note explaining why you should be cooking on TV, and an original recipe you want to prepare on the show.

Email Garlicrecipe@KTEH.org or send to: Garlic Recipe, KTEH, 1585 Schallenberger Road, San Jose, CA 95108.

For complete contest rules, go to http://www.kteh.org/tv/productions/cooks/garlic.jsp.

Take Five With Chef Ron Siegel, On the 10th Anniversary of His Historic “Iron Chef” Triumph

Chef Ron Siegel in the kitchen at the Cliff House in San Francisco

It’s hard to believe that it will be a decade this Labor Day weekend that Chef Ron Siegel made history, becoming the first and only American to ever beat an “Iron Chef” on the original Japanese-version of that wildly popular culinary TV show.

Siegel, now the celebrated chef of the Dining Room at the Ritz-Carlton in San Francisco, walked into Kitchen Stadium, having never really followed the show, and not fully realizing the magnitude of what was to come. The Japanese also underestimated their American challenger. Siegel had quite the credentials already, having cooked at Aqua in San Francisco and Daniel in New York. The former opening sous chef for the French Laundry in Yountville, Siegel was then the chef of the well-regarded Charles Nob Hill in San Francisco. Even so, the producers of the show feared he wouldn’t even complete any dishes.

But when “Battle Lobster” ended, Siegel had not only crafted five dishes, but food so spectacular that he emerged victorious over Iron Chef Hiroyuki Sakai. His life, and his cooking, was forever changed.

Even today, diners still come up to shake his hand and congratulate him. And the video on YouTube of the epic battle has attracted more than 4,800 viewers.

You might expect Siegel to be an avid fan of today’s crop of reality-TV cooking shows, but you’d be wrong. Still, he came this close to being on the first season of “Top Chef” _ not as a competitor, but as a judge. In the end, though, the producers went instead with Fleur de Lys in San Francisco as the setting for the first challenge.

Fame, apparently, has not gone to his head. The Dining Room’s pastry chef, Alexander Espiritu, who has worked with Siegel for four years, says, “I’ve never worked with any other chef whom I got along with so well. The most important thing I’ve learned from him is to relax. As Ron always says, ‘Don’t worry, it’ll happen.’ ”

I caught up with the 42-year-old, father-of-four last week when he was the guest chef at a special heirloom tomato dinner at the Cliff House in San Francisco. Siegel had me in stitches, chatting about Iron Chef, his years at Palo Alto High School, and of course, tomatoes.

Q: Would it be fair to say that if you had never done “Iron Chef” that your style of cooking might be quite different today?

A: Yes. I think I probably would have matured enough to let other influences in. But I never would have gone to Japan five times like I did, and learned so much about the food and culture there. The passion the Japanese have for food is just incredible.

Q: What do you think when you look back at your Iron Chef battle?

A: I would go back and do that show again in Japan. I wouldn’t do the American version, though. I don’t think it’s as good. That’s what happens when Americans remake things. “La Femme Nikita” is a prime example of that. I just hope they never remake “Babette’s Feast.”

Q: If the Japanese “Iron Chef” show was still around, who would you choose the next time around to battle?

A: Sakai again. He’s amazing. I remember when I first met him. I was in a suit, and he comes in, wearing this warm-up jacket. I don’t know how old he was then, but the guy was ripped. He looked like Rocky Balboa. And he was just so polite.

Q: So you’re not a fan of the newest cooking competition shows?

A: I saw “Hell’s Kitchen” a few times. Can they not pick someone who can cook on that show? I have seen “Top Chef,” but I don’t really watch it. Actually, I like the History Channel. And “The Shield.” It has nothing to do with cooking, but it was a good show! It was so violent and intense.

Q: You were recently on the Discovery Channel’s “MythBusters” show?

A: For all of 10 seconds. Or maybe 20 seconds. I was tasting steak. They wanted me to test whether if you blow up steak, it’ll taste more tender.

Q: Uh, OK. And does it?

A: Well, they were such small pieces, it wasn’t always easy to tell.

Q: So what do you think about chefs being the new celebrities?

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Top Chefs Teach Top Classes

He's backkkk -- Marcel from Season 2

“Top Chef” fans lucky enough to be living in New York or visiting there soon will be happy to know some of their favorite contestants will be teaching demonstration classes at the Culinary Institute of America at Astor Center in Manhattan’s East Village.

Marcel Vigneron, whom fans loved to jeer and nickname “Wolverine” because of his ‘do, will be teaching Aug. 4. He’s followed by Tre Wilcox on Aug. 18; Dale Talde on Aug. 25; Stephanie Izard, this season’s winner, on Sept. 8; and Richard Blais on Sept. 15.

Each class is limited to 36 participants. Price is $195 per person.

Is he making another foam?

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