Think what you will of hotter-than-Hades New York chef sensation, David Chang.
He’ll be the first to say he doesn’t give a crap — with a carefully placed f-bomb for emphasis, of course.
But the 32-year-old chef-owner of the phenomenal Momofuku restaurants in Manhattan, who formerly cooked at New York’s esteemed Cafe Boulud, has sure ignited a firestorm in the Bay Area.
Who knew a comment about figs would prompt such a ruckus?
In case you missed it, earlier this month at the New York Wine & Food Festival, Chang was onstage with the irrepressible Anthony Bourdain. Knocking back beers, the two were pontificating on their personal likes and dislikes in the culinary world. That’s when Chang reportedly said, “F*****g every restaurant in San Francisco is just serving figs on a plate. Do something with your food.”
Well, in San Francisco, those were interpreted as some serious fighting words.
The Northern California chapter of the Asia Society abruptly canceled a planned Nov. 8 appearance by Chang at E&O Trading Co. in San Francisco. He was scheduled to appear at the event with a number of other prominent Asian-American Bay Area chefs, one of whom withdrew after Chang made that comment.
Indeed, what was supposed to be a simple stop to promote his first cookbook, “Momofuku” (Clarkson Potter), one of the most anticipated releases of the year, has turned into a rather highly charged situation because of the supposed dissing of San Francisco.
Chang still intends to make other book-signing appearances here. You can meet him Nov. 4, when he’ll be appearing with his co-author, New York Times writer Peter Meehan; as well as Chris Cosentino of Incanto restaurant in San Francisco; and Christopher Kostow of the Restaurant at Meadowood in St. Helena. The 7 p.m. event at Cafe du Nord organized by 7×7 magazine is free. To reserve a spot, email: events@7×7.com with “Changtastic” in the subject line.
Additionally, Chang and Meehan will appear 5 p.m. to 7 p.m. Nov. 5 at Williams-Sonoma on Union Square in San Francisco; 11 a.m. Nov. 7 at Sur La Table in the San Francisco Ferry Building; 4 p.m. Nov. 7 at Kepler’s in Menlo Park with David Kinch of Los Gatos’ Manresa; and noon Nov. 8 at Omnivore Books in San Francisco with Jeremy Fox of Napa’s Unbuntu.
At Omnivore, they’re already jesting about putting out a plate of fresh figs for the occasion.
You can’t blame Chang for being sick of talking about it all. But he was kind enough to indulge me when I chatted with him by phone yesterday.
Q: Do you regret the fig comment? Or do you think people in the Bay Area just need to lighten up?
A: I don’t regret it. It was said and people took it out of context. People are overly sensitive. I am not trying to piss anyone off. But if they are pissed off, maybe there’s some truth behind it
What I said was a generalization. Not every restaurant is serving figs on a plate. You guys have great produce. It seems like every restaurant tries to follow that road. Anyone that challenges that gets trampled on. It’s great that there is Zuni and Chez Panisse and Oliveto, which take that approach. It seems, though, that many in San Francisco are not that open to expanding beyond that family tree.
But the fact that we’re still talking about this is ridiculous. It’s so silly. It’s so dumb.
Q: Bourdain and others have criticized Alice Waters of Chez Panisse for being overly strident about organics. Does that put you in a delicate position since Alice is fond of you and been a friend to you?
A: She’s the face of the movement. At the end of the day, everyone is after the same goal — a world where everyone eats well. Alice is providing the ideal. You need someone to provide the utopian concept. And she doesn’t have a mean bone in her body.
I can understand both sides of the coin. For me, I know Alice’s intent, and whether people agree or disagree, it’s not for me to judge. I will support her no matter what she needs from me. People can criticize her, but she’s trying, and she’s trying to do something in which the end goal is a good thing.
I can totally understand Tony’s position, too. I can still be a friend to both Tony and Alice. You can have a friend who may not like another one of your friends. Like Tony f*****g hates Alan Richman (award-winning food writer for GQ magazine), but I get along with Richman.
Q: So with all this hoopla, do you feel like you should be coming into town wearing a flak jacket in case you’re pelted with figs?
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