It looks like rice, but…

When is rice not really rice? When it’s RightRice, a just-launched, rice-like product that’s actually made from lentil flour, chickpea flour and pea fiber.

While it does contain a little rice flour (less than 10 percent), it’s designed to be a viable alternative to folks who love rice, but want to cut down on carbs and starches.

It was created by San Francisco’s Keith Belling, the founder of Popchips, that wildly successful, addictive potato snack that is neither baked nor fried but ends up crisp as can be from a combination of heat and pressure. It also boasts half the fat of regular potato chips.

It’s actually RightRice.

With RightRice, he’s created a product that has more than double the protein, five times the fiber, and almost 40 percent fewer net carbs than a bowl of white rice. It’s also non-GMO and vegan.

So just how does it taste?

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