At Lundberg Family Farms, Rice Is Always Nice
Lundberg Family Farms combine corn and rice to make tortilla chips that taste like cheese pizza.
For three generations since 1937, the Lundberg Family has been synonymous with premium rice.
On 6,000 acres in the Sacramento Valley, it grows 18 varieties of rice — all non-GMO, and all certified gluten-free. It was also only the second farm in California to be certified organic.
Over the years, “The family has had many offers for both the land or the company, but they have a legacy they want to continue,” says Janet Souza, public relations and design manager for the farm. “They have never entertained any of those offers.”
Fortunately, for consumers, they just keep looking for new rice varieties to grow and new products to make. I had a chance recently to try samples of some of Lundberg’s newer products.
Bold Bites are small organic tortilla chips — that have the addition of rice in them. That makes them denser in texture. They are not as shatteringly crisp, but still plenty crunchy. They’re also gluten-free.