The Blanchetti founded Peoples Old Market in downtown Los Angeles in 1929, an old-fashioned, honest-to-goodness neighborhood butcher shop.

It flourished, eventually being renamed Peoples Sausage Company to reflect its specialty. Over the years, succeeding generations of the family joined the business, adding their own new products, including an all-natural, hand-crafted beef jerky made from a 1920’s recipe that became a runaway hit.

People’s Choice Beef Jerky now offers a range of dried meat products, which I recently got a chance to sample.

Now, admittedly, I’m not one to normally chow down on beef jerky. But in the time of a pandemic, I can readily see how these meaty snacks can come in quite handy.

This is beef jerky that actually tastes of beef, not an old shoe. It’s got chew to it, so if you prefer softer, flabbier jerky, this might not be to your liking.

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