I’ve had my share of energy bars, but I’ve never had one quite like Bright Bar.

Unlike so many others, it’s not rubbery, nor cookie- or candy-like. Instead, it’s like shredded fruits and veggies packed and held together in bar form. The bars are a whole lot less sweet tasting than others, and actually taste like real food.

The Los Angeles company was founded by Brenden Schaefer, an avid cyclist and yogi, who was looking for a good-tasting, good-for-you snack bar. When he couldn’t find one to his liking, he decided to create his own, made with organic produce.

He likens the products, which are also vegan, gluten-free and dairy-free, to cold-pressed juice, but in bar form.

Read more