Yeasty, buttery, tightly coiled with generous ripples of Nutella throughout, this babka might very well have stolen my heart, not to mention my stomach.

It’s the handiwork of Shuk Shuka, a San Francisco online marketplace and kitchen specializing in Middle Eastern foodstuffs.

“Shuk” means “market” in both Hebrew and Arabic. Founder Inon Tzadok, who grew up in Israel and Yemen wanted to evoke the traditional flavors of Middle Eastern market stalls in his products. His sister, baker Yael Tzadok is responsible for the wonderful baked goods.

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