Purple Country Bread from the new line of baked goods from Sunsweet.

Sunsweet Growers, Inc., whom you know for its dried fruit, is getting into the baking business with its new line of breads, cookies and pastries — all made with dried plums (otherwise known by their less fashionable moniker: prunes).

The products tout the healthfulness of prunes, which are higher in antioxidants and fiber, and lower in sugar, than raisins and dried cranberries.

What sets the baked goods apart, too, is their color. They’re made with purple wheat and purple corn, giving them eye-catching swirls of vividness.

Recently, I had a chance to sample the products, which are available at Costco in Southern California, and which will make their way to Northern California Costco locations in the near future.

The Sunsweet Bakery products retail for about $4.99.

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