Introducing the Kuvee wine system.

You might not guess from looks alone, but those bottles above are actually the equivalent of boxed wines. Only in clever bottle format.

Kuvee is a new wine system that not only allows you to open a bottle of wine and keep its contents stable for up to 30 days without oxidation, but to access information about that wine on a computer screen positioned where the wine label would normally be. You can even rate the wine or order more of it with a touch of the screen.

The wine system was founded by serial entrepreneur Vijay Manwani, who has already raised $60 million in venture capital investment for it.

So how does it work?

For $199, you get a Kuvee bottle with four wines, a mix of reds and whites, or only red or only white, if you like.

It’s a system that uses specially designed wine bottles.

Each wine bottle holds the equivalent of a standard 750ml bottle. But these are no ordinary bottles. They’re not glass, but plastic. A hard valve is inserted in the neck of each bottle, explains Michael Meagher, a Master Sommelier on the Kuvee team. The valve closes when the bottle is upright, sealing it airtight. But when the Kuvee bottle is slipped over the wine bottle, the valve is opened, allowing the wine to pour out. Inside each bottle is a collapsible food-grade film bag that holds the wine. As the wine is poured, the bag collapses, just like it would in a boxed wine. Once empty, the wine bottle can be recycled.

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